PBR and Grillo’s Pickles Just Made the “Spear in a Beer” an Official Thing
The dive bar ritual you’ve been performing for years just got a SKU.
Pabst Blue Ribbon and Grillo’s Pickles have teamed up on a limited-edition PBR x Grillo’s Pickle Beer, and it’s exactly what it sounds like – a 4.7% ABV lager built around the dill-forward, tangy punch that Grillo’s has built its cult following on. The classic PBR malt backbone is all there while the pickle isn’t a gimmick layered on top, it is actually the point.
The “spear in a beer” has been a dive bar staple forever. Just like PBR. Instead of leaving it up to the patron, the two brands decided to make it more portable – and a limited warm weather offering.
Pabst Sr. Brand Director Rachel Keeton put it this way: “I don’t think the founder of Pabst saw this one coming. But somewhere along the line, someone put a pickle in a beer and never looked back. We’re taking that ritual and making it official with Grillo’s.
If that’s not enough to sell you, the collab is also getting a NASCAR moment: on April 21, PBR and Grillo’s are unveiling a co-branded paint scheme for a car in the Jack Link’s 500 at Talladega Superspeedway. We are talking Nascar, beer and pickles.
PBR x Grillo’s Pickle Beer hits retailers starting May 4 — Walmart, Publix, Total Wine, Food Lion, Albertsons/Safeway, GoPuff, KwikTrip, and more.
It’s a big dill.
Style: Lager (w/ Pickle Juice)
Availability: 12oz Cans. Limited Release
Debut: 5/4/26
4.7% ABV